OV trial pass Zwolle – Kampen

In collaboration with Programmabureau Zwolle-Kampen, commuters who work for an employer located in the Zwolle-Kampen region were able to get acquainted with public transport as an alternative to commuting.

Participants in the Trial Offer were able to experience in a low-threshold manner how the use of public transport fits with their mobility needs.

Mobility offer:

  • Access to public transport


  • Participants could try public transport for a maximum of 4 weeks   and start at different intake moments
  • After the Trial Offer, the participant received a post-test. 71% completed the post-measurement.


  • 220 participants took part in the Try Offer
  • 63% of the respondents started traveling differently at least 1 day a week after the Trial Offer.

Insights and learning points:

  • 67% of the respondents thought public transport was too expensive. 48 % indicated that the travel time is too long compared to the car.

Find out more about this project?

Contact project manager Christiaan van Veen on 088 – 9343406.